A Pichwai is a meticulously detailed, hand-painted textile traditionally hung behind the idol of Shrinathji, an incarnation of Lord Krishna, a revered Indian deity. Originating within the Vaishnavite Pushtimarg* tradition, these sacred textiles emerged in Nathdwara, Rajasthan, home to the principal shrine of Shrinathji. The term 'Pichwai' derives from the Sanskrit words pichh (back) and wai (hanging), reflecting its purpose as a backdrop for temple rituals.